Resume
Summary Statement
Event professional with extensive experience across various levels of event production and a growing focus on large-scale events, specializing in operations management and team leadership. Proficient in tools such as AutoCAD, Cvent, Basecamp, and Amadeus Delphi, with a proven ability to implement innovative systems that enhance efficiency and elevate attendee experiences. Currently leading event production at Bashar Communications, Inc., where I manage high-impact metaphysical and self-help events. Driven by a passion for creating seamless events that inspire and leave lasting impressions on attendees.
Education
Hospitality and Tourism Management with an Emphasis in Meetings and Events Operations and Management with Distinction (Cum Laude)
San Diego State University, May 2024
Speaking Engagements
Chief Operations Officer/Event Producer 2023-Current
Bashar Communications, Inc., Virtual
Manage the day-to-day operations and administrative functions
Oversee the implementation of company strategies
Research, develop and lead new initiatives
Work closely with the CEO in developing new procedures
Plan and execute all areas of annual in-person event production
Manager/Project Coordinator 2014-2023
Bashar Communications, Inc., Virtual
[Independent Contractor 2014-2019, hired full-time 2020]
Managed day-to-day operations of online retail business
Coordinated in-person and virtual lecture-style events for a global community
Implemented new event marketing strategy resulting in an 89% increase in ticket sales revenue over previous year
Modified Black Friday sale strategy resulting in a 525% increase in product sales revenue
Analyzed event ticketing system, transferred to another service, saving over $8,000 in 3rd party ticketing fees
Trained and managed all part-time team members/contractors
Data Entry/Customer Service 2009-2014
[Independent Contractor]
Basic bookkeeping - entered and tracked vendor Invoices, followed up on collections of past due customer accounts
Data Entry - input customer orders from e-commerce cart to company accounting system
Fulfillment - collected, packaged, shipped all items for each customer order
Conventions
Executive Assistant to the Producer 2009-2010
CTN Animation Expo, Burbank, CA
[Independent Contractor]
Coordinated travel, lodging and meetings
Coordinated approximately 75 event volunteers
Tracked exhibitor and vendor booth rentals
Liaison between Producer/CEO, major studio executives, venue staff, vendors, exhibitors, talent, etc.
Volunteer Event Work
Founder/Producer 2017-2018
OC Bike Events, Orange County, CA
Organized motorcycle events (aka Bike Nights) to raise money for a charity helping to feed local families in need
Handled all sourcing, legal requirements, advertising, raffle prize donations, secured vendors
Coordinated with charity representatives
Student Organization Event Work
Chapter President 2023-2024
Lambda Theta Alpha, Latin Sorority, Inc., Gamma Psi Chapter, San Diego State University
Lead and support all areas of chapter to facilitate growth of the organization as well as building sisterhood
Attend weekly and monthly meetings with sorority leadership, Fraternity and Sorority Life Advisor, and other departments as needed
Chapter Recruitment and Retention Advisor 2022-2023
Lambda Theta Alpha, Latin Sorority, Inc., Gamma Psi Chapter, San Diego State University
Planning events and activities with the goal of recruiting and retaining new sisters for the Chapter
Actively engaging those who are interested in membership and building a relationship with them
Teaching interested members about multicultural Greek organizations and Lambda Theta Alpha, specifically
Founder/President 2021-2024
The 25+ Aztecs, San Diego State University
Developed a student organization for non-traditional students to socialize and gain support from their peers throughout their college experience
Event planning, networking, monthly meetings, recruitment
Coordinate with University Offices to comply with all rules and regulations
Formalized officer roles and monthly executive board meetings
Worked with our executive board to develop several types of monthly social events
Legal Experience
Trademark Paralegal 2008
Conkle, Kremer & Engel, PLC, Santa Monica, CA
Estate Planning/Subrogation Paralegal 2006-2008
Goldsmith & Hull, APC, Encino, CA
Legal Assistant/Receptionist 2004-2006
Law Offices of Alice A. Salvo, Woodland Hills, CA
Skills and Certifications
WordPress, Squarespace
Amadeus Delphi Certified
Canva, ClipChamp
Mailchimp, Constant Contact
Zoom, Crowdcast, Uscreen
Basecamp, Trello, Redbooth
Printful, Redbubble
e-Commerce Systems (BigCommerce, Kartra)
Public Relations
Database Management
Customer Service
Systems Development
Recruitment and Training
Leadership
Leadership Experience
Area Coordinator, California Area Number Four, Lambda Theta Alpha, Latin Sorority, Incorporated 2024-2025
Chapter President, Gamma Psi Chapter, Lambda Theta Alpha, Latin Sorority, Incorporated 2023-2024
President of The 25+ Aztecs, a recognized student organization at San Diego State University 2022-2024
Chapter Recruitment and Retention Advisor for Gamma Psi Chapter of Lambda Theta Alpha, Latin Sorority, Incorporated 2022-2023
Event Manager on the Board of San Diego State University’s Meeting and Events Student Association 2022
Founded The 25+ Aztecs for non-traditional students attending San Diego State University 2021-2022
Organized and advertised “Clause with a Cause” bike night, donating toys to the local community 2017
Organized and advertised bike night fundraiser for victims of Hurricane Harvey 2017
Organized funeral rides and fundraising for victims of major motorcycle accident in Orange County, CA 2017
Co-developed subrogation department at Goldsmith & Hull, APC 2006